Structured data (JSON-LD) — /office-partitions

No LocalBusiness block: AI doesn’t connect the page to your service area. — 2 affected pages: /office-partitions, /space-planning.

To do: Add a LocalBusiness JSON-LD block (address, area served, phone) to your service pages.

Pages with no internal links pointing to them

1 page that none of the 15 main pages read (home page and menu included) links to: Case study — offices for an architecture practice.

To do: Link to the page from the matching service page, with an in-text link.

llms.txt

The site doesn’t serve an llms.txt. A weak signal.

To do: Publish an llms.txt at the site root, generated from the analysis of your key pages and services.

Direct answer up front

No direct answer in the opening. — 3 affected pages: /office-fit-out, /space-planning, /refurbishment.

To do: Open each service page with one sentence that answers: what you do, for whom, where, and from what price.

Note from Horizon Agency (sample): We’ll write these openings for you by the end of October; you’ll just need to approve them.

Sourced figures

No figures on 4 pages: no lead times, no indicative prices, no floor areas delivered.

To do: Add 3–5 verifiable figures: average project lead time, price per sq ft, number of offices fitted out.

FAQ section

No FAQ on the service pages.

To do: Add 4–6 real customer questions (“Do we need to close the office during the works?”) with their answers.

Comparison table

No table on /office-partitions.

To do: Compare your partition types (glazed, solid, acoustic): use case, sound insulation, indicative price, lead time.

Extractable passages

Only 2 of 7 sections are phrased as a question followed by its answer.

To do: Rewrite your headings as the questions customers ask (“How much does a glass partition cost?”) and answer within the first 40 words.

Content freshness

Last updated 7 months ago.

To do: Refresh your service pages with recent projects.

Expert quote

No attributed quote on the page.

To do: Quote a standard or a recognized expert (e.g. open-plan office acoustics), with the source.

Key takeaways

No summary box.

To do: Add a “Key takeaways” block of 3–5 bullets at the top of your service pages.

Content depth

540 words, versus ~1,200 recommended (a general benchmark, not a measure of your competitors).

To do: Describe how a project runs and the typical use cases.

Presence on the platforms AI cites

AI engines cite yell.com (4×) on your topics; your listing there doesn’t describe your services or your area.

To do: Complete your listing: services, service area, project photos, customer reviews.

Note from Horizon Agency (sample): Completing your Yell listing is the top priority: 30 minutes, and it’s the source AI cites most on your topics.

Services and products with no dedicated page

2 of the 9 services and products presented on your site have no page of their own: Space planning, Acoustic furniture.

To do: Give each one its own page: an explicit title, a direct answer, an indicative price, your service area, FAQs.

Links your competitors have and you don’t

2 domains link to the sites AI cites instead of you but not to you: gmchamber.co.uk (2/3), manchester-business-directory.co.uk (1/3).

To do: Start with gmchamber.co.uk: 2 of them are already listed there, so your industry has its place.

AI citation rate

For your core business, you're cited in 7 of 24 answers, 3 of them in first position; for your other services, in 0 of 8 — 8 customer prompts, on ChatGPT, Gemini, Mistral Vibe, Google AI Overviews, measured Sep 12, 2026. The per-prompt breakdown is shown above.

To do: Find the prompts where your competitors are cited and you aren't, then publish a page on each of those topics that answers directly, with sourced figures and an FAQ.

Who AI recommends instead of you

On your prompts, the engines cited 43 sources; 7 are your site (16%). Most cited for your core business: officeworks-north.co.uk (10×), fitout-manchester.co.uk (8×), partitions-northwest.co.uk (4×), yell.com (2×), checkatrade.com (2×).

To do: These sites are capturing your customers' requests today. Two levers: get listed where you can (directories, comparison sites, guides that recommend providers), and publish pages that answer the listed prompts better than they do — pricing, service area, lead times, guarantees, past work.

Queries where Google already answers with AI

9 of your 16 Google queries (56%) trigger an AI Overview: on these queries, Google answers before sending a click — for example “office fit-out manchester”, “partition wall cost per metre”, “what is office space planning”.

To do: Prioritize these queries: a direct answer at the top of the page, sourced data and an FAQ. That's what the AI Overview picks up, and the only way to appear in it.

Identifiable author and expertise (E-E-A-T)

No author or credentials on the service pages.

To do: Sign your pages (name, role, years of experience) and show your accreditations.

Domain authority

Authority rank 168 — 38 referring domains (source: DataForSEO).

To do: Earn links from established sources in your industry: chambers of commerce, trade bodies, trade press.