For marketing teams
Find your brand's GEO priorities and get them done as a team.
You know what Google says about you. You don't yet know what ChatGPT, Claude, Gemini or Perplexity answer when someone asks a question about your market — or which pages you'd need to fix to change that.
From question to published change
- 01
Scope your brand
Describe your brand, your market and the questions where you want to show up. That's your scope — not a generic keyword list.
- 02
Read the audit
Which questions engines name you on, which ones ignore you, who gets cited instead and which sources they rely on — with date and sample size.
- 03
Assign priorities
Every action has an owner and a due date. What's to do and what's awaiting sign-off is visible to the whole team, no status meeting needed.
- 04
Review and approve
Content goes through review: changes get requested, a specific version gets approved. Any later edit invalidates the approval.
- 05
Report back
An internal summary for leadership: period covered, actions taken, observed change and the limits of the measurement. No promises of cause and effect.
One brand tracked in depth beats ten skimmed
One brand, measured in depth
More prompts tracked, more repetitions, a higher frequency: on a single brand, the depth of tracking is what makes a finding reliable, not the number of brands.
Your competitors in the same answers
See who gets named when you don't, and which sources the engines rely on to say so. That's the raw material for editorial decisions.
An editorial backlog, not a dashboard
Findings come out as ordered actions with their rationale. Your team works through a list, not a chart.
Coordinate without status meetings
Every action has an owner, a due date and the reason for its priority. Content in progress shows its status: to do, in review, changes requested, approved. An approval applies to a specific version — if the text changes afterwards, it goes back to review. Nobody has to ask where things stand.
Your objections, answered
We only have one brand — is it worth it?
Pricing doesn't depend on the number of brands alone. On a single brand, the value comes from the number of prompts tracked, the measurement frequency and coordinating the editorial work. If you need to track several brands, you can, within your plan's limits.
Who's going to write the content?
Your team, in the editor, with review and approval. MarquePhare prepares the material and scores the content against the same checks as the audit. If you don't have the capacity in-house, our consulting service is billed separately.
How do I explain this to leadership?
The internal summary covers the period, the actions taken, what changed and what remains uncertain. We don't attribute a change in citations to a specific action: a correlation across two periods isn't proof.
Does it replace our SEO tool?
No. GEO is about the answers AI engines generate, not rankings in classic search results. The two are worked in parallel and measured differently.
Start with your brand
Every plan starts with a full analysis of your brand: what AI engines answer about your topics today.