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The AI knowledge base

The brand’s entities, so AI connects it to the right topics.

3 min read

The knowledge base holds the brand’s entities: its name, products, key people and its own concepts, with their synonyms. They’re used to check that an article mentions them, and they feed content generation.

It partly fills itself: the site analysis adds the services and products the graph found. You complete it, and your entries are never overwritten.

Ten minutes well spent

Add the brand name (and its variants), flagship products, the founder or expert, and two or three of its own concepts. The brand’s alternative names also help recognize its mentions.