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The agency method: a full client cycle

The recommended flow, from the first meeting to monthly reporting.

6 min read

A proven method to build MarquePhare into your offer and roll it out client after client. It fits into a monthly cycle.

Week 1 — Audit

1
Create the project and run the analysis

Domain, industry and market; the tool picks the prompts and measures the starting point.

2
Run the audit

In your client’s language. Review the report, add your note and comments.

3
Present the starting point

As a PDF or a link. Show the client what AI answers, and who it recommends instead of them: that’s your pitch.

Weeks 2–3 — Production

1
Split up the action plan

Assign tasks and set due dates. Quick wins first.

2
Write the missing pages

From Content, aim for a high score before sending for review.

3
Review, approve, send

The approved draft goes to the client’s CMS; add the URL once it’s published.

Week 4 — Measure & report

1
Measure again

The automatic frequency handles it if it’s on; otherwise, run the measurement.

2
Run the audit again and deliver

The same report a month later, with the progress chart and the completed actions: the progress speaks for itself.

The secret

Sell progress, not technique. What your client remembers is that AI recommends them more — and the leads it sends them.