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Act & produce

Review & delivery: from draft to the client’s CMS

The editorial workflow: review, approve, then send the draft to WordPress, Webflow or Wix.

4 min read

The “In progress” tab of Content tracks every article until it goes live. It’s the place to move production forward — not to write.

1
Topic and research

An idea noted down, then analyzed: what the best answers cover, and what they miss.

2
Draft

The content is written, by hand or generated.

3
Review

A team member reviews it. They approve it, or send it back as “changes requested”, saying exactly what.

4
Approved

Only approved content can go to the CMS — whether it was written by hand or by AI.

5
Published

Once it’s live, enter its URL: the publication is then recorded.

Sending to the client’s CMS

Connect WordPress, Webflow or Wix (an admin does it once per client; credentials are stored encrypted). MarquePhare sends the approved draft to the CMS; it never publishes on your behalf.

An uncertain send is never retried automatically

If the CMS doesn’t confirm a send, the tool flags it rather than retrying: a second send could create a duplicate. Check the drafts in the CMS before trying again.