Act & produce
Content and the article editor
Know what to write, then write a citable article — generated from a topic, or written by hand with AI.
5 min read
The “To write” tab in Content answers “what do we write for this client?”. The editor answers “how do we write it to get cited?”.
Three starting points
- The editorial plan: topics the site claims without a page of their own, and those AI doesn’t associate it with yet. Click “Write” to open the editor straight on generating that topic.
- A free topic (“New article”): enter it, and the editor analyzes live search results and writes a complete article, in the language of the client’s market.
- An existing article (“Optimize an existing article”): import a published page by its URL; it’s scored and fixed against the GEO checks.
Live scoring
On the right, a checklist updates as you write, traffic-light style: direct answer, sourced data, question headings, extractable passages, table, FAQ, entities, length, readability. Each item says what’s missing and what to write.
AI at your service
- ⌘J (Ctrl+J) opens the assistant: improve, shorten, add an FAQ, optimize a passage for GEO, comment on the text.
- “Review with AI” goes over the article: GEO optimization, expected entities, citations to add, tone review.
- The article’s visuals can be generated and saved to the Media library.
Next: review
Article finished? Click “Send for review” at the top of the editor: it shows up in the “In progress” tab of Content, where it’s reviewed, approved, then sent as a draft to the client’s CMS. You can also export it as HTML or Markdown.