Nine ways to use the tool you might not think of
Beyond monthly tracking: prospecting, settling editorial debates, defending a budget.
Most agencies use MarquePhare to measure and report. Here are uses that pay off more.
Winning clients
1. The audit as a prospecting tool
Create a project for a prospect’s site and run the audit with the “Prospect” preset: the findings, without the detailed plan, kept for the meeting. An email saying “your site blocks three AI crawlers out of six” gets a meeting where a brochure fails.
Don’t send an alarmist report based on unmeasured data. Without a measurement, the audit says “unknown” — don’t present it as a zero.
2. Prospect vs. competitors
The report shows who AI recommends instead of the prospect, on their own prompts. That table needs no commentary.
3. A dated starting point
The audit on the day you sign becomes the reference for the whole engagement: six months later, the progress chart is beyond dispute.
Working better
4. Settle an editorial debate with numbers
When a client wants “an article on X” and you think Y is more useful, look at both prompts: the one where competitors are cited and the client isn’t settles it.
5. Write against a known page
The sources AI consults on your topics are named. Writing content that competes with a specific page beats publishing at random.
6. The audit as a writing brief
The detailed plan says, page by page, what’s missing. Handed to a writer, it’s a complete brief.
Defending your work
7. Answering “I don’t see any results”
The progress chart, the completed actions and — if tracking is set up — the leads AI has sent. Three numbers are often enough.
8. Explaining a number that barely moves
A share of voice going from 12% to 15% with a ±10-point margin isn’t progress: it’s noise. Saying so before the client does builds rare credibility.
Saving time
9. Query your clients from your assistant
With agent access, ask “which clients lost visibility this month?” right in Claude or Cursor, before a meeting.