Best practices & mistakes to avoid

Do

• Always start with the audit: a technical block makes any measurement pointless.
• Start with quick wins: visible results early reassure the client.
• Aim for a high content score before publishing, and have it reviewed before sending.
• Turn on a measurement frequency from the first month, and set up AI traffic tracking.
• Present a report every month, even a short one. Consistency builds trust.

Avoid

• Trying to do everything at once: prioritize with the action plan.
• Judging a client on the first measurement: GEO builds up over time.
• Presenting a change smaller than the margin of error as progress.
• Tracking too many prompts: repetition tightens the margin, not the number of topics.