AI referral traffic: the proof that matters to the client

Everything else in the product measures visibility. This screen measures what it brings in: visits from the assistants, and the visitors who then contact your client.

Direct tracking (recommended)

Paste the snippet provided into the head of every page on the site. It counts visits from ChatGPT, Perplexity, Gemini, Claude, Copilot or Mistral, and leads (form, phone, email). No IP addresses, no cookies, no identifiers: just a count per day, source and page.

Analytics import

Otherwise, import a GA4 export (Reports → Acquisition → Traffic acquisition, with sessions and conversions). You’ll see visits per assistant and their conversion rate.