Act & produce
The action plan: your team board
How the plan fills up, how the team organizes itself, and what the client sees of your work.
5 min read
An audit that leads nowhere is just a document. The Action plan turns it into work: every issue to fix becomes a task, ranked by impact then effort.
How it fills up
Automatically, with every audit: failed checks, pages to create, authority platforms to win. The topics to win (next tab) feed in too. You can also add tasks by hand.
One board for the whole team
- Five columns: to do, in progress, in review, done, dismissed. Drag a task to change its status.
- An owner and a due date per task; the “My tasks” filter and the overdue counter tell you what to do today.
- Team notes on every task, and evidence of what was done (a link, a screenshot, a check).
- For technical fixes, a ready-to-paste solution (JSON-LD, robots.txt, sitemap…); for an article to write, the “Write this article” button.
Notifications
The person you assign a task to gets an email, as do participants when a note is added — each in their own language.
What order to work in
- 1High-impact quick wins: crawler access, a direct answer at the top of pillar pages, structured data.
- 2Content: missing pages, FAQs, tables, sourced data. The longest piece of work, and the most decisive.
- 3Authority: third-party mentions. The slowest to produce, but what makes results last.
Resist the natural order
The temptation is to start with what you know how to do — often the technical side. If the report shows 90 for technical and 20 for content, more technical fixes won’t change the citations.