Act & produce
Topics to win: where to start
A prioritized list of the prompts where your client can win a citation.
3 min read
In the Action plan, the “Topics to win” tab ranks the tracked prompts by opportunity, using a multi-factor score: demand, current presence, commercial intent, competition, trend.
The four kinds of opportunity
- Quick win: your client is already cited now and then; an update can make it consistent.
- New content: no content answers this prompt; it needs creating.
- Refresh: content exists but is losing ground to fresher answers.
- Monitor: nothing urgent.
Each opportunity shows why it’s ranked there and the suggested action. All of them except “monitor” go straight onto the team board.