The topic map: an editorial plan drawn from the site itself
What your client claims, what no page covers, and why it’s the most reliable source of content ideas.
Most tools start from keywords: they tell you what ranks. MarquePhare also starts from the site itself.
What the map contains
A crawl of the site extracts the entities the brand claims — every service, product, technique and service area — and links each one to the pages that actually cover it. Anything left unlinked is a topic no answer engine can cite your client for.
An insulation company claimed 71 topics without a single page dedicated to them, plus 14 pages no internal link reached. That’s a year-long editorial plan, drawn from what the site already says it does.
The three findings
- Topics with no dedicated page: each one is content to write, and you know it matches the client’s real business.
- Topics covered by a single page: one mention doesn’t establish authority; two or three pieces that link to each other do.
- Pages with no internal links pointing to them: crawlers struggle to find them, and they get no authority from the rest of the site.
How to use it
From “Knowledge graph”, on the client’s project (it’s also built during the initial analysis). The crawl takes a few minutes.
The findings appear in the report, with the topics named one by one, and become tasks.
The editorial plan lists these topics; each one is written in a click, scored on the same checks as the audit.
Your site says you offer acoustic insulation. No page covers it. So AI can’t cite you for it — and one article fixes that.